THE
MAIL-INTERVIEW WITH M. GREENFIELD (UK)
Started
on: 6-4-1995
RJ : Welcome to this mail-interview. First let me
ask you the traditional question. When did you get involved in the mail-art
network?
Reply
on: 26-04-95
MG: I began in the seventies corresponding with
various friends. At that time I was an art student, much of what was discussed
was about art, many times including examples, sometimes illustrating the
envelope. However it was not until the late eighties that I read an article in
one of the art magazines I was subscribing to, about 'mail art' and took part
in a 'mail art' project. Since then I've taken part in many others, ran
projects myself and extended my 'network' greatly. There are numerous reasons
why I take part in mail art.
Firstly
the need to communicate with other art minded people and a general need to
communicate. The stimulus provided by mail art is another important factor. For
example I enjoy exploring and discovering of one does 'A' what happens to 'B'
and so forth. It is a 'living' art, it also makes use of new media and I see
much potential for mail art.
RJ : Could you tell a bit more about the first
projects you have done. How did they come about and what were they about?
Reply
on : 11-05-1995
MG: The first mail art project I organized was
disappointing because it relied on another person, who later told me they hated
the work, did not follow the instructions, and therefore the response was
exceedingly poor. However I've recently totally revamped this project and am
changing this disappointment into a success. As it is presently ongoing I can't
tell you much about this project as it would effect the outcome.
My
second project was called the Umbrella Project. The idea was inspired by
Christo Javacheffs Umbrella Project and I invited artists to send art as a
response to his project. Would people know about Christo's project? Staged in
USA and japan, other countries could hear/see this project only by mass media
communication, TV, Newspaper , and radio. How successful would this be? Would
people for example in the (then) USSR hear of this project? Hopefully I
honoured my part of the agreement by sending out the documentation to all
participants. At the time of the project I had a lot of interest from external
parties, promising this and that, I even gave a nearly hour long interview to
The Guardian Newspaper, an important major newspaper in Great Britain.
As you
are probably aware, in the USA Lori Kevil-Mathews was tragically killed when
high winds blew a Christo Umbrella across a road crushing her against a
boulder. Christo closed the project early out of respect for the victim. In
Japan Massaki Nakamura was killed while trying to remove a closed Christo
Umbrella, the cranes arm touching a 65.000 Volt high tension wire. Obviously
all the external parties interest in my project fairly disappeared totally.
My
next project was the 'Y' project. A lot of my art has spoken about war. Mail
art did not seem to be talking about the ongoing war in Yugoslavia. I wrote to
every Yugoslavian mail artist address I could find. To provoke a response I
supplied a poem by B. Webster that I titled Yugoslavia. I asked the artists to
comment on and contribute any views about the poem. The outcome was seven
replies, these were of different view points and the seven were sufficient for
me to publish a small booklet titled Y. Most projects seem to end at the
documentation, but this was not the case with 'Y'. I sent the booklet to all
participants and other Yugoslavian artists, the rest I sent to other mail
artists in various parts of the world. The resulting correspondence was exceptional,
the subject could not be ignored. It has been suggested to me by one Serbian
artist that its time to do another 'Y'. As yet the first one has definetly not
finished!
Mail
art projects are only a very small fraction of what I consider my mail art
activities. By far the most important factor to me is the regular communication
between certain artists. The term 'project' seems to only mean the invite and
response projects. A lot of my ideas are experiments with mail art. For example
I would not class my LA BOHÈME ART xeroxzine as a
mail art 'project'
RJ : Tell me more about the ideas that you call
'experiments with mail art'.
Reply
on : 26-5-1995
MG: In mail art we already have the tried,
tested, and almost traditional format of the mail art project, and we have many
mail art traits which we accept as standard, but I believe mail art is still
very young, its full potential no where realized. It is only by experimenting
that we can try to discover the potential of a new art language.
It is
a complex subject for me to discuss what actually is an artists 'drive' to
discover. Perhaps its to do with modern arts freedom and I'm trying to
ascertain if there are boundaries. There is also a form of discovery which is a
kind of learning adventure for ourself just for enjoyment. Maybe I'm trying to
find the most effective use of art possible. The list of motives is probably
inexhaustible, whatever the reason, the drive to discover does exist within and
the only way to satisfy this desire to make new discoveries is by
experimentation.
RJ : You seem to be quite fond of the
"Please add to and return" principle. What is the reason for that?
Reply
on: 8-6-1995
MG: Both the add & pass and the add &
return have produced some excellent results. However a lot of the add &
pass pieces get lost in the network. A mail artist who has added to several of
my add & pass booklets may be frustrated if they have never received
anything from me in return, but the ONLY reason I have not sent the artist
anything is because I have not had any of the add & pass pieces with their
art on returned to me. With the add & return principle it is between two
individuals, if one decides not to add to, the other artist knows where the art
is, can ask why or decide to let the other artist keep the piece, and so forth.
The
add and pass seem to take a long time to reach the final participant and be
returned. With add & return normally the piece is passed fairly quickly
between two individuals. I enjoy the idea of one or more artist collaborating
together on one piece of art, the result is nearly always exciting.
RJ : How do you feel about chain-letters? Do you
participate in them too?
Reply
on 28-6-1995
MG: Chain letters cause great distress
particularly to the very young and the elderly, and I have personally witnessed
this suffering, so there is obviously no way I would want to get involved with
anything remotely associated with chain letters.
When
chain mail art letters (cmal) first started they were just an extension of mail
art, and as I was new to mail art at that time I posted them on in the way
suggested, but even then I was a bit concerned with the obvious relation to
chain letters. When threats started appearing on the cmal, then I no longer
took part. All threats ended in my special bin and from then on I took no
further part in any cmal, with or without threats. A lot I would return to the
person who sent them with a note saying I was not interested in cmal.
I was
surprised to find my name was already added to some of the lists on cmal and
someone had even photocopied my rubber stamp on to one. I don't understand the
relevance of sending me cmal with my name already on, probably the sender was
so busy bulk xeroxing they did not bother to read what they were sending.
The
craze of cmal however seems to have almost died out. At the height of the craze
every other piece of mail seemed to contain a cmal invite, now it is extremely
rare for me to receive any cmal.
It is
possible that the reason cmal have now decreased to such an extent is because
it doesn't seem to work, as I said my name was on a number of cmal yet I've
never had one piece of mail art due to cmal as far as I'm aware.
RJ : You also like to use the copier for another
kind of work you do, the collages with one or more colors that you then copy
(in one-color of full-color) in a little edition, then sign and number them.
What is the idea about these works. They sometimes look like puzzles and are
wonderful to look at......
Reply
on 28-7-1995
MG: I love colour. Colour has its own existence,
it possesses a beauty of its own. Colour is part of our world. I find the
colourful presentation of magazines, comics, posters, and advertising exciting.
I adore the colours and imagery of food packaging etc. Neon signs, television,
film etc. all these are exciting. Most are things which inspire pop artists, I
love Pop art. A lot of pop artists based their art on cheap mass produced
products. My collages are made in a similar way to how some pop artists made their
collages. However perhaps my main difference to the pop artists presentation of
their work is that I change my collages back into cheap mass produced product.
I could easily produce a xerox off in thousands, and they are fairly cheap.
However another element I add to my art is to number the pieces, which then
states although this could be a cheap mass produced product it is actually only
available in a limited number, and at that, only a very small number.
RJ : You always undersign your letters with M. or
M. Greenfield; never your first name. What is the reason for that?
Reply
on : 15-8-1995
MG: An unusual question! I do not remember
signing M. Greenfield on any mail art letters. The only reason I use just M is
for ultimate informal!
At one
time I did use M. Greenfield in all projects and did not give out my first name
or any personal details. When I first got involved with mail art there were
quite a lot of persons using pseudonyms, some using the name of an object as a
name. One of the qualities of mail art is it is not necessary for the receiver
to know any personal details of the sender. The sender does not also need to
know any personal details of the person they are sending to. The amount of
personal details you give out is a matter of 'choice' for each individual mail
artist, like I said this can be none. This should avoid any discriminations.
There should be no discrimination in mail art. However perhaps it is far
less discrimination when you know the full personal details of the mail artists
and the receiver or sender still decides to have no discrimination.
I
discovered too many people know my first name for it to continue being a
secret, and after consideration it did not appear relevant to keep it secret.
RJ : You say that it is a matter of 'choice' for
each individual mail artist how much personal details they are sending out. For
me it depends on the receiver how much personal details I send out because it
is a two-way communication. So if I receive personal information, I normally
also send out personal information. Your choice seems to be not to send out
that many personal details (although I noticed some changes over the years). Is
it possible to send out even 'no' personal information? Doesn't the art you
send out show a lot of personal details for the receiver?
Reply
on 31-8-1995
MG: This all depends on your definition of
personal details. My art does communicate a kind of personal details to a
certain extent. You can tell from my art what appeals and interests me,
sometimes my personal viewpoint on a subject can be strongly expressed.
I
suppose it is possible to psychoanalyze a piece of art. You could predict what
an artists personality is like from what colours they use, 'how' the artist
'creates', their technique and style.
I can
not tell from a piece of art (apart from a few exceptions" whether the
artist is married or not, whether they have children, what religion they are,
what political party they vote for, and other similar kinds of details, which
were the personal details I was trying to discuss in my previous answer.
You
mention that for you it is a two way communication. Although most of my mail
art is a two way communication, a large amount of my mail art does not fit into
the description and limits of just two way communication. I do not particularly
like restrictive statements about mail art.
RJ : I didn't say that mail art is a two way
communication. I was only talking about why and when I send out personal
details to some of my mail art contacts. But somehow I must admit that this
kind of mail art has gotten the overhand and is more important for me than the
taking part in mail art projects. How is this for you. Do you take part in all
the mail art projects you receive, or do you select in answering all that
enters your P.O.Box?
Reply
on 14-9-1995
MG: Due to a recent event this is a good question
to follow on from the previous two. I have received an invite to do art work
for a project supporting a political party. I am vehemently opposed to the
political party involved and there is no way I would do anything in anyway to
support them. So as another statement to add to your questions about personal
details. I would add that although I would not hate anyone because of their
beliefs, this does not mean I support or believe the same. I might even strongly
disagree with those beliefs.
I
would not consider taking part in a project where they ask for money. A recent
example of this is a french artist invited me to take part in his project
expecting you to pay to be in a type of booklet that he is arranging.
I now
also do not take part in projects by total newcomers who just send a B+W xerox
flyer inviting me to take part in their project and this is the only mailing
I've ever had from them.
Certainly,
I'm now quite selective about which projects I take part in and this answer is
by no means a full and comprehensive list of the numerous reasons why I might
not take part in a project.
I am
now extremely 'aware' of the amount of loss of art which I've sent out to
various projects so I'm now much more careful what I send to.
Having
run several projects myself I think one of the main mistakes newcomers make is
that they do not set any finance aside for return documentation etc. Even
putting together some very basic documentation and return postage I find the
cost can be crippling. The cost of sending anything much heavier than a couple
of postcards to the USA is ridiculously high, and normally one can expect to
get a very good response from the USA. I presume this is similar for newcomers
in the USA who find it very expensive to reply to us in Europe, hence probably
the reason why I loose so much to USA newcomers (?)
A lot
of newcomers send out flyers in which the theme and details are very wide in
what you can send and often the deadline is very long so they're probably going
to get a very high response which could be very expensive to reply to.
I
would like to add that if anyone has taken part in any of my projects and not
received any reply please write to me so I can find out why this happened and I
will send the relevant documentation.
RJ : It is funny to hear that you think 'you
loose your mail art' when there is no reply or documentation. I know of
wonderful projects with wonderful exhibitions where the documentation never got
finished because of different reasons. In my eyes the project then is a
success. We aren't taking part in a project to get a wonderful documentation
only are we? Also the most beautiful documentations I have are mostly from
newcomers. I guess everybody has a different view about mail art. I have
published my views already often. You seem to have not done so in the last
years (and this interview will be a nice change). Do you like the mail art
statements other mail artists write? How important are words in mail art?
Reply
on 4-10-1995
MG: It is insulting having known me for so many
years that you could even think that I could possibly do mail art just for the
documentation. However, I do not know of any 'wonderful projects with wonderful
exhibitions' where there is no documentation. How could I? If these people take
my art and do not even bother to send any return. They do not even have the
decency to send a postcard acknowledging receipt of my art let alone
communicate anything about the project or exhibition itself.
I
suppose your argument could be that you with all your travelling have visited a
number of these non documented projects, but even if this is your argument not
all projects flyers state when the exhibition is and where.
Oh,
just in case you are still in the insulting mood, perhaps I had better state
that I do not just do mail art for the exhibition. It is not necessary for a
mail art project to have an exhibition. In your 'Thoughts about mail art', you
yourself state (and I do agree with these statements) "There will always
be a balance between what you send and receive. The more energy you send into
the network to mail artists, the more energy they will share with you." So
you are a really great person to talk about not expecting a return. A bit
hypocritical!
Another
important factor is what I consider to be documentation. For me to discover
what a 'wonderful project and wonderful exhibition' it was, the organizer would
have to communicate this with me in some way. The lowest cost form of
communication is probably mail, so if the person writes acknowledging receipt
of my art and tells me how 'wonderful' etc. then really I would class this as
the extreme minimum of documentation. However I would not like anyone to read
this and think that it is normal, it is an exception to normal, it is poor
documentation but it is far better than receiving nothing in return.
Although
I do not just do mail art for the documentation I suppose I was lucky that the
first mail art projects I took part in sent some excellent documentation. I
would probably found it very off putting if their returns had been poor and may
have been completely put off taking part in future projects.
I
strongly disagree about the most beautiful documentations being mainly from
newcomers. The best documentation normally is from good artists or someone with
a genuine interest in art, it does not matter whether they are a newcomer or a
mail art old timer.
To the
final part of your question. Words are another tool available to the mail
artist, of course they can be very important. The only problem is with writing
about mail art many people try to write something resembling a
"manifesto" and in trying to do this end up writing a complete load
of garbage. Ever heard of the expression 'drowning in pretentious drivel?' The
majority of articles written about mail art are pretentious drivel.
I'm
also always extremely suspicious about the reasons for these people writing
texts about mail art, most of the time the 'reasons' have little to do with
mail art,
RJ : I guess you are now trying to insult me
because I have written a lot of texts about mail-art in the last years. But in
this interview it is not the place to fully explain why I write about mail art.
Writing ABOUT mail art has nothing to do practicing mail art, but both fit
together. The same goes for the mail art I make for a project, the exhibition,
and third: the documentation. They fit together but yet they are different
things. After I mailed my piece of mail art for a project the action from my part
ends. A mail art project is a process, and sometimes the proces is stopped
because of reasons that are not controllable for the organizer. Well, I felt I
had to react to your answer with some personal thoughts, but for the interview
I rather ask you a completely new question. You mention 'The lowest cost form
of communication is probably mail', but there is a new communicationform:
e-mail. I can send out 5 e-mail letters to the USA for the costs of one single
air-mail letter of 20 gram. It seems in USA a lot of networkers have entered
the internet's e-mail. What are your views about this communication-form?
Reply
on 1-11-1995
MG: My answer about texts was sincere. E-mail is
again another tool. It is a very costly tool to set up. I like the fact that
mail art has a potential for full international. E-mail alone would deny the
opportunity for people less financially well off. I'm sure we both know peoples
for whom it is a luxury to be able to afford the cost of postage. There is no
way these people could afford computers, modems, printers.
E-mail
is also irrelevant to me because most of the artists that I regularly keep in
contact with do not have access to the facilities for E-mail.
If the
e-mail artist wishes to ignore me and not communicate with me, then that is
their loss. Most people who use E-mail and have a genuine desire to
communicate, normally do so in more than one way, for example by snail-mail and
E-mail. E-mail is another tool available for communication.
RJ : With your latest answer you included the
flyers in which you ask people to return the 'large Marilyn envelopes'. I
remember of some time ago that we also used to exchange the Marilyn-poster. Why
are you so fascinated with her, and what was (is) this project about?
Reply
on 22-11-1995
MG: The Marilyn Monroe idea is not a mail art
project. It was an idea to do some collaboration art between some of my best
mail art friends (the word 'some' is important, I definitely missed at least
three).
The
flyers I sent out do not ask for participants to take part in a mail art
project, they ask for the return of a few of these art pieces that went astray.
A few of my friends due to the fact that I do so many add and pass pieces of
art apparently thought these also were. A couple of others still remain lost in
a pile of mail waiting to be returned by the artists concerned.
The
first idea came about because I am a 'bargain hunter'. I enjoy purchasing a
useful quality products for next to nothing. A bookshop was selling off
extremely cheap posters, several of which were Marilyn Monroe posters. I
decided that these had potential for a good add to piece. Later I produced my
own 'start' xerox posters of Marilyn Monroe.
Why do
we love the Marilyn Monroe image? Please read any of the numerous books written
about Marilyn Monroe. Its far too complex magic to explain here. The legend is
still as strong as ever. The public are still fascinated with everything to do
with Marilyn Monroe.
Several
Pop Artists created art with Marilyn Monroe as the subject, the most famous
image is by Andy Warhol. One of my Marilyn Monroe art pieces is a reworking of
a Marilyn Monroe image by Willem De Kooning.
I
wanted to produce new versions of Marilyn Monroe for the new Millennium. It is
all to do with M!! I also liked the idea that the Marilyn Monroe image is seen
as being related to Pop art because my art is a development from Pop art.
Perhaps this is something I wanted to say. It is difficult to write critically
about your own work. I wanted to produce colourful, exciting, sexy, mail art.
RJ : Were you active in the DNC (Decentralized
Networker Congress) in 1992? Have you had some encounters with other mail
artists?
Reply
on 15-11-1995
MG: Ah, I suppose the reason I'm being asked this
question is because I took such a strong stance on this subject. However the
person you should be asking this question is Keith Bates. Keith wrote a very
good text on this subject in one of his project documentations.
At the
time a Switz guy had an idea that 1992 was going to be Networking Congress
year. This was well published and got blown out of all proportions by the self
important group of text writers!!! 1992 was the year of mail art visiting, the
year of mail art tourism. Quite frankly it got completely out of hand, to the
extent that total strangers felt that they could turn up on my doorstep and
expect to have a place to stay. In some cases I'd had absolutely no prior
contact with the person in anyway whatsoever.
I hate
dictatorship, some 'people' had decided that they were going to enforce that
1992 was Networking Congress Year and what this meant and that I had no say or
control on this subject! Sorry Guys, I'm a strong believer in Freedom of
choice.
I'm
very protective of my family and there was no way I wanted these strangers,
some of whom were total weirdos, coming scarring my family, especially whilst I
was out. Also my house is fairly small and I've not got the finance to
'support' these visitors. Another point is that I just did not want to meet
these people.
I did
not believe that this meeting or visiting other people was an important part of
mail art. In a matter of fact I thought it was completely irrelevant! It is not
a necessary part of mail art. Keith Bates text made this very clear.
I
produced a single sheet based on Keith text. I used a section of his text
headed 'Networker Statement', a few other sentences from his text, some
relevant visuals, and to this I added the statement 'I agree with Keith Bates'.
I xeroxed one hundred copies originally, although now the total I have xeroxed
must be over a thousand copies. What I did was to put his statement all on one
side of an A4 size paper, this made it 'user friendly' and I know that a number
of people also copied and used my version of Keith's text.
Certainly
I'm not opposed to this visiting or meeting but it has to be in the right way
'asking and receiving an invitation being part of the process'.
RJ: So, did you ever meet another mail artist?
How was it like?
Reply
on 5-1-1996
MG: I think it would be extremely difficult to be
a serious practicing artist for as many years as I've been, not to meet any
artists. However I do not wish to "list" here all the artists I have
met and do not want to comment on what I thought of those meetings.
As to
the future I would like to meet artists whom I have more affinity with.
Certainly the artists I most respect in mail art I have not met yet, I think
this may change in the coming year. I just hope by meeting that I do not
destroy some excellent friendships.
RJ : This is actually quite interesting. Most
contacts by mail give a certain "view" about the person one is
writing to. When both meet it can be that the "view" is just an
illusion and was made up in ones head and that the mail only showed a part of
the life of the mail artist. On the other hand the "view" might be
even more beautiful in reality than one could imagine.... But OK, lets focus on
you rather than the other mail artists. I also have a certain view about you
with the mail & art I get from you. Are there also things you do which has
nothing to do with mail art and is interesting to know?
Reply
on 26-1-1996
MG: The question you ask is too unspecific. There
are lots of aspects of my life which could be of interest, most of my life and
family has nothing to do with mail art. But I think that what you are trying to
imply is what art do I do that has nothing to do with mail art?
The
term "nothing to do with" mail art may be incorrect to use concerning
pieces of my art which are not mail art. Of the pieces that I create which are
not mail art, they are actually normally related nowadays to my mail art.
Probably
one of the last sculptures I produced was called "Soldier Box". From
the title you can guess that this is connected to the subject of the 'Y'
project. This sculpture however was not intended to be about just Yugoslavia
but about wars in general. The wax medium of the soldiers I found made it a
fairly unmailable piece of art, because the wax was too brittle.
A lot
of the art that I produce which is not mail art is also related to my mail art
because it is very similar, "it's just not mailed". I love the xerox
medium and use this in several ways, for example to produce single sheet pieces
of art, to producing booklets. Booklets in particular I will use various
printing methods, again these I will also use in mail art. Another method I
have recently used to create art is collage, and again this medium I obviously
make use of in mail art.
RJ : Well, an unspecific question mostly reveals
a lot about the thoughts of the one that is interviewed through his answer. As
you will have noticed the interviews I do aren't just questionnaires, I would
like to see what someone makes a mail artist, and what it means for someone to
be a mail artist. Some artists are only involved in the network for a specific
time-period and after exploring it they leave. Others get 'hooked for life' to
the unexpected communication that arrives at ones mailbox. What is the case for
you? You could answer with "I don't know", but I am curious to the
essence of what mail art brings for you?
Reply
on 20-2-1996
MG: The answer is that I'm so extremely busy
creating art and enjoy this creation that there is little time to contemplate
the future of mail art. I never know what the future holds! If there is an end
to mail art then I'm sure we'll know about it when it gets near! We all have a
restricted time span in so much as we will all die one day, so it is not
possible to do mail art for ever.
Much
of my present art is a form of communication by mail and I would like to think
that I could always remain friends and in contact with some of the persons that
I have had very good contact with.
The
format of my art will probably change. At present I'm enjoying producing
xeroxes and rubber stamping and all the other various methods I use in my mail
art. If a new format or method became available which I was able to enjoy using
artistically then I would use it. I could give up xeroxing and the formats I
presently use. I like the freedom to use whatever medium I want whenever I
want.
There
is a far larger audience available rather than just other mail artists. By
communicating with only other mail artists we are only communicating with the
"converted", and many of the people I keep in regular contact with
have similar views to myself on a range of subjects as well as art. If a more
effective way of communicating my art to a wider audience became available to
me, I would use this, but as previously stated I would like to stay in contact
with some of the people I'm presently communicating with.
RJ : Well, I guess this is a good moment to end
the interview. I sure hope that we will stay in contact and will exchange our
ideas and art. Thank you for this interview Mark!
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